Now You See It by Cathy N. Davidson

Now You See It

By Cathy N. Davidson

  • Release Date: 2011-08-18
  • Genre: Life Sciences
Score: 4
From 10 Ratings
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A digital innovator shows how we can thrive in the new technological age.

When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light-as an innovative way to turn learning on its head.

This radical experiment is at the heart of Davidson's inspiring new book. Using cutting-edge research on the brain, she shows how "attention blindness" has produced one of our society's greatest challenges: while we've all acknowledged the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century. Davidson introduces us to visionaries whose groundbreaking ideas-from schools with curriculums built around video games to companies that train workers using virtual environments-will open the doors to new ways of working and learning. A lively hybrid of Thomas Friedman and Norman Doidge, Now You See It is a refreshingly optimistic argument for a bold embrace of our connected, collaborative future.


  • Fantastic

    By aaffleck
    I found this book to be incredibly thought provoking and fascinating to read. I love her ideas and her common sense (and well researched) debunking of so many of the popular canards about how modern tech and our lives are making us dumber or how we can't multitask and so forth. Excellent and inspiring book!